On-Ramping / Card
Permitting your clients to buy crypto with card payment
From the experience of our legal consultants working actively with hundreds of crypto companies, it is clear that allowing customers to purchase virtual assets with debit card or credit card payment is a catalyst of the customer base. With the vast majority of the Western and Asian citizens equipped with bank cards, and a daily increasing amount of individuals in developing countries getting access to payment means, card payment for online services is a must on virtually every market.
Crypto companies willing to offer card on-ramping services have two ways to go about it: implement it themselves or outsource the card payment processing.
Developing the technical solution to receive card payments requires in fine a bank account to connect with. The development of a homebrew payment system is regulated in various jurisdictions, to protect customers from malevolent practices such as card data theft. This solution is usually preferred by large FinTech companies and projects encompassing banking services with an Electronic Money Institution embedded in their legal structure.
The simpler, generally preferred method, is to outsource card payment processing to a dedicated third party service provider. As the proper legal structure allows a crypto project to subsequently access to banking services, it also opens the door to contracting with payment services providers. LegalBison usually offer a 2-in-1 solution, including a corporate account and a payment gateway agreement to allow crypto companies to provide on-ramping services with card payments to their customers.