Gross Gaming Revenue (GGR) serves as a primary top-line metric within both land-based and digital gambling sectors, representing the total volume of wagers placed by participants minus the total value of all winning payouts. This key performance indicator isolates raw gaming activity to measure the fundamental earning capacity of a casino or sportsbook before any deductions for operating expenses, such as taxes, bonuses, labor, or licensing fees. While GGR represents gross sales rather than actual profit, it is a critical benchmark used by operators, regulators, and investors to monitor market trends, assess game performance, and determine tax obligations. For specific verticals like poker, GGR is instead defined as the sum of all rake and tournament fees collected.
Related: Difference Between GGR vs. NGR
