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Updated: Dec, 29 2025

ICO Fundraising – Raising Funds through an Initial Coin Offering

Ensure the successful start of your project by raising funds with an ICO, ITO, IEO or INO.
Legal assistance for fundraising through a token sale. Free consultation on request.

Properly planning your fundraising event

Legal Key Elements of ICO Fundraising

Initial Coin Offerings (ICO) as well as Initial Token Offerings (ITO) have become a popular way of raising funds and gathering investments for innovative projects. A brand new financial nomenclature has emerged subsequently, not limited to ICO and ITO, but also encompassing INOs (Initial NFT Offering), IEO (Initial Exchange Offering) and IDO (Initial DEX Offering). Inspired by the financial terminology of “Initial Public Offering” (IPO), these acronyms all designate the sale of a cryptocurrency in order to fund a project. Note that projects that have little to no relationship with cryptocurrency have also conducted ICOs as a mean to raise funds.

Investors have been on the lookout for promising projects to pour money into, but awareness has arisen after the numerous scams of the ICO mania of 2017-2018. As this fundraising system gained into popularity, an important number of malevolent actors profited off the trend —that one may call a craze— eventually generating mistrust and leading to the emergence of regulations.

As each project is unique, each legal structure is equally unique. Depending on the nature of the token, the project itself, where you are based and where your potential funders are located, different regulations or peculiarities may apply.

This page aims at providing you with a general overview of possible regulatory frameworks. Before planning a token sale for fundraising, we encourage you to connect with our specialists to get more certainty about the possible applicable frameworks for your project.

  • Whitepaper
  • Crypto License
  • Terms of Sale
  • SAFT
  • Token Classification
  • Project Legality
  • MiCA
  • Crowdfunding License

Professional preparation of your project's whitepaper

The whitepaper is not just important for marketing purposes. As it describes the mechanics of the cryptocurrency to be issued and sold, it is the first point of contact between your token and the legal reality. A professionally prepared whitepaper will be read by a project's community, potential investors and lawmakers. It is therefore decisive for the success of your project, starting by its fundraising event if this is how you planned to finance its development.

Naturally, the whitepaper should come as a conclusion of careful planning. Elements such as the tokenomics, the distribution schedule, the possible vesting of tokens for team members, the terms of the private and then public sale... are all strategic criteria that can make or break a crypto project in its earliest stages.

As our FinTech lawyers accompanied hundredths of teams in properly issuing their tokens, we gathered a very versatile experience around diverse fundraisers. Our specialists can assist with the proper realization of your whitepaper. Making the best out of our knowledge of the market and of cryptocurrency project, we will gladly assist in preparing a professional-grade whitepaper to ensure its best reception by your community and future investors.

Questions to answer before raising funds through an ICO

Before kickstarting the ICO and raising funds for your project, no matter your roadmap, ensure that you planned for every legal aspect of your fundraising event. The following questionnaire has been designed to guide your preparation process.

Legal liability
On or off chain
Client profile
Sell to investors
Applicable laws
Corporate structure

FAQ about our legal assistance for fundraising through an ICO

How do I legally launch an ICO?

By ticking a number of bullet points in the list of requirements: drafting a whitepaper, applying for a license (if needed), preparing the Terms of Sale and the SAFT, and properly classifying your tokens. All of this can be simplified with the assistance of LegalBison.

Do I need a crypto license for ICO fundraising?

A crypto license for ICO fundraising is indispensable only if you provide the so-called off-ramping services, which is the exchange of crypto tokens for fiat currencies.

What is an ICO fundraising platform?

An ICO fundraising platform is a company that uses Initial Coin Offerings (ICO) to raise funds and gather investments for funding different types of projects. These platforms are mostly crypto launchpads – nurturing projects and managing their fundraising events, allowing crypto investors to buy tokens with ease.

Is an ICO similar to crowdfunding?

Yes, to an extent. Just like crowdfunding, ICO is the process of gathering small batches of funds with the purpose of funding a particular project or company. At the same time, while crowdfunding involves a multitude of funding methods and currencies, ICO is concentrated solely on crypto tokens. 

Who regulates ICOs?

The regulator depends on the jurisdiction where your license is issued: most often, the local Financial Authority licenses and regulates all crypto-associated projects, including ICOs. In the last quarter of 2024, a new crypto regulation of the EU, commonly known as MiCA (Markets in Crypto Assets) will enter into force, almost completely changing the regulatory process for Europe-based projects. Hence, a consultation with a legal specialist prior to launching your ICO fundraising project is highly advisable.

Get in touch with our legal experts

Receive a free consultation on fundraising through an initial coin offering. Discuss your project with a legal expert to make sure you covered all the angles, and benefit from our assistance to get started.

Crypto License image
Crypto License Consulting Team

Legal experts in designing solutions for crypto licensing worldwide.

Kirill Gussev image
Kirill Gussev Specialist - Associate

Certified ACAMS consultant with 5+ years experience in compliance and FinTech regulations.