B2C (Business to Customer)

B2C (Business-to-Consumer) is a form of transaction between a business and a consumer, as opposed to B2B. In this retail model, businesses sell their goods or services directly to consumers, and the consumer is the end recipient of the goods or services sold. The types of B2C models include but are not limited to:

• Direct sellers: selling products directly to consumers;
• Online intermediaries: connecting buyers and sellers to each other;
• Community-based: selling products and services to community members;
• Advertising-based: providing advertising services;
• Fee-based: charging regular or one-time fees for subscriptions to services.